Privacy Policy
Last updated: June 9, 2026
Matchtern ("we," "us," or "our") respects your privacy. This policy explains what information we collect through our websites and lead-magnet pages (including this guide page), how we use it, and the choices you have. By submitting your information to us, you agree to the practices described here.
1. Information We Collect
When you fill out a form on our site (for example, to download a free guide), we collect the information you provide, which may include:
- Your name and email address
- Whether you are a student or a parent/guardian
- Optional details such as phone number, country, state, school, and graduation year
We also automatically collect limited technical information through cookies and similar technologies, such as your device type, browser, referring page, and how you interact with our site.
2. How We Use Your Information
- To deliver the guide or resource you requested
- To send you related emails, updates, and information about Matchtern's programs
- To measure and improve our marketing, including ad performance
- To respond to your questions and provide support
3. Email Communications
We use beehiiv, a third-party email platform, to manage our email list and send communications. When you subscribe, your information is stored and processed by beehiiv on our behalf. Every email we send includes an unsubscribe link, and you can opt out at any time.
4. Cookies, Tracking & Advertising
We use cookies and tracking technologies, including the Meta (Facebook) Pixel, to understand how visitors use our site and to measure and optimize our advertising on platforms like Facebook and Instagram. These tools may collect information such as pages viewed and actions taken (for example, submitting a form), and may allow us to show relevant ads to you and similar audiences.
You can control cookies through your browser settings, and you can manage ad preferences through Meta's settings and tools such as the Digital Advertising Alliance opt-out.
5. How We Share Information
We do not sell your personal information. We share it only with service providers who help us operate our site and communications, including:
- beehiiv — email list management and delivery
- Meta — advertising measurement and optimization
- Netlify — website hosting
We may also disclose information if required by law or to protect our rights.
6. Children's Privacy
Our resources are intended for parents/guardians and for students who are at least 13 years old. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it.
7. Data Retention & Security
We retain your information for as long as needed to provide our services and for legitimate business purposes, unless you ask us to delete it. We use reasonable safeguards to protect your information, though no method of transmission over the internet is completely secure.
8. Your Rights & Choices
- Unsubscribe from emails at any time using the link in any message
- Request access to, correction of, or deletion of your personal information
- Opt out of certain advertising and tracking as described above
To make a request, email us at the address below.
9. Changes to This Policy
We may update this policy from time to time. The "Last updated" date above reflects the most recent changes.
10. Contact Us
If you have questions about this policy or your information, contact us at privacy@matchtern.org.